So, you’ve decided to sell your home. Whatever the reason – be it upsizing, downsizing, or moving out of the area completely – selling a property can be a challenging – but rewarding – undertaking.
At Brookings, we’re supporting first-time sellers by highlighting everything you need to know about making the sale, from valuation and marketing to mortgages and legal work.
In this blog, we’re looking at everything there is to know about marketing your property.
Online
Online property platforms, such as Rightmove, On the Market, and Zoopla, attract millions of prospective buyers to their websites every single day. But with so many listings online, your property could be skipped and easily missed if it fails to stand out from the crowd.
So, how can you set yourself apart from the competition?
Our marketing experts say eye-catching photography, alluring property descriptions, and paid marketing campaigns can increase property views by up to 35 per cent.
And if you’re still stuck, Brookings can put you in touch with a quality photographer and help you craft the perfect property description to wow potential buyers.
For Sale boards
Our experts say vendors should continue to take advantage of ‘For Sale’ boards, despite the dominance of online marketing. According to research, the 24-hour local exposure associated with advertising boards will help attract buyers not yet online or those desperate to buy into a certain street or area.
Ask for feedback
There’s no such thing as a perfect property, but it’s important to know why a potential buyer decided that your home wasn’t for them.
While you can’t change everything, honest feedback may provide valuable insights into why your home isn’t selling as quickly as it could.
Regular reviews
Our marketing experts recommend reviewing your marketing strategy after 28 days to ensure your property is being presented in the best possible light. This may include looking at similar properties in your area and how much they sold for, following up on leads, and ramping up paid advertising campaigns.
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For help and advice on the entire home moving process, please get in touch with our expert team today.
